Skip to main content

The Globe and Mail

McDonald’s same-store sales fall, first time in 9 years

A worker drills a hole underneath the McDonald's brand sign at a store of the global fast-food chain in Berlin in this February 15, 2012 file photograph.

THOMAS PETER/REUTERS

McDonald's Corp. on Thursday reported a 1.8-per-cent drop in October sales at established restaurants around the world, its first monthly sales fall since March 2003, hurt by stiff competition in a weak economy.

Analysts, on average, expected a 1.07-per-cent decline in sales at restaurants open at least 13 months, according to Consensus Metrix.

The results came just weeks after the world's biggest hamburger chain posted its worst quarterly restaurant sales growth performance in nine years.

Story continues below advertisement

October sales at restaurants open at least 13 months fell 2.2 per cent in both the United States and Europe and fell 2.4 per cent in the Asia/Pacific, Middle East and Africa (APMEA) region.

Analysts, on average, had expected a 1.05-per-cent decline in the United States, a 0.69-per-cent fall in Europe and a 3.01-per-cent drop for the APMEA region, according to Consensus Metrix. The United States just edges out Europe as McDonald's largest market for sales.

Report an error
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

Please note that our commenting partner Civil Comments is closing down. As such we will be implementing a new commenting partner in the coming weeks. As of December 20th, 2017 we will be shutting down commenting on all article pages across our site while we do the maintenance and updates. We understand that commenting is important to our audience and hope to have a technical solution in place January 2018.

Discussion loading… ✨