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File photo of Miles Nadal, chairman and CEO of MDC Partners.

Deborah Baic/Deborah Baic/The Globe and Mail

MDC Partners Inc. says it has acquired New York advertising firm RJ Palmer for an undisclosed price.

The company had more than $800-million of ad billings and joins MDC companies such as The Media Kitchen, Varick Media Management and Integrated Media Solutions.

MDC said Thursday the deal expands its scope in social media and Internet advertising and brand promotion and is part of a broader plan to grow through acquisitions in the web marketing services sector.

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"In the coming year, we will look to make acquisitions that will expand our scale, scope and expertise in the media business, specifically in digital, social media and direct response," said Miles Nadal, chairman and CEO of MDC Partners.

"Through the acquisition of RJ Palmer, we see tremendous opportunities to help shape the rapidly changing media landscape and offer our clients fully integrated, strategically driven, global solutions."

MDC provides marketing, advertising and consulting services to companies in the United States, Canada, Europe, and the Caribbean.

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