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  (Preet Banerjee)


(Preet Banerjee)

Drawing Conclusions

How changes to Starbucks’ loyalty plan reward bigger spenders Add to ...

Starbucks recently announced changes to its rewards program, and some people aren't happy. While it's true that those who were gaming the current system will lose out (they were buying lower cost drinks to earn a free reward that was used for redeeming a higher priced item), the new system actually works better for those who are always spending a lot on each trip. To see who wins - and who loses - check out the video below.

How to get the most free coffee from Starbucks’ new loyalty plan (The Globe and Mail)
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