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As part of the Globe and Mail's 12th annual ranking of online brokers, we asked selected users of Globeinvestor.com and ReportonBusiness.com to complete a survey about their online broker, and online investing in general. Here are some of the questions we asked, along with the replies.

For more rankings, see:

  • The 12th annual online broker rankings
  • Detailed scores for Canada’s online brokerages
  • Who’s charging more? Comparing Canada’s online brokerages by commission
  • Going global: Comparing Canada’s online brokerages by foreign exchange charges






How happy are you with the services at your online broker?

Response

Count

Percentage of respondents

Very Happy

675

52.8%

Somewhat Happy

519

40.6%

Somewhat Unhappy

64

5.0%

Very Unhappy

21

1.6%

Total

1,279

100%







Would you recommend your online broker to others?

Response

Count

Percentage of respondents

Yes

1,105

86.4%

No

174

13.6%

Total

1,279

100%







Do you feel your online broker is...?

Response

Count

Percentage of respondents

Trying to help you invest successfully by offering lots of tools and services

777

60.8%

Just an order taker for buying and selling securities

502

39.2%

Total

1,279

100%







Which attribute is most important to you when dealing with an online broker? (Choose one)

Response

Count

Percentage of respondents

Inexpensive commissions and fees

651

50.9%

Tools for researching securities and financial planning

192

15.0%

Fast trade execution

151

11.8%

A full range of investments, including a variety of bonds and mutual funds

138

10.8%

Detailed account information and performance reporting

85

6.6%

A sophisticated website

62

4.8%

Total

1,279

100%

Send questions and feedback to OnlineBrokers@globeandmail.com

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