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The Globe and Mail

Results from The Globe's online brokerage satisfaction survey

As part of the Globe and Mail's 12th annual ranking of online brokers, we asked selected users of Globeinvestor.com and ReportonBusiness.com to complete a survey about their online broker, and online investing in general. Here are some of the questions we asked, along with the replies.

For more rankings, see:

  • The 12th annual online broker rankings
  • Detailed scores for Canada’s online brokerages
  • Who’s charging more? Comparing Canada’s online brokerages by commission
  • Going global: Comparing Canada’s online brokerages by foreign exchange charges






How happy are you with the services at your online broker?

Response

Count

Percentage of respondents

Very Happy

675

52.8%

Somewhat Happy

519

40.6%

Somewhat Unhappy

64

5.0%

Very Unhappy

21

1.6%

Total

1,279

100%







Would you recommend your online broker to others?

Response

Count

Percentage of respondents

Yes

1,105

86.4%

No

174

13.6%

Total

1,279

100%







Do you feel your online broker is...?

Response

Count

Percentage of respondents

Trying to help you invest successfully by offering lots of tools and services

777

60.8%

Just an order taker for buying and selling securities

502

39.2%

Total

1,279

100%







Which attribute is most important to you when dealing with an online broker? (Choose one)

Response

Count

Percentage of respondents

Inexpensive commissions and fees

651

50.9%

Tools for researching securities and financial planning

192

15.0%

Fast trade execution

151

11.8%

A full range of investments, including a variety of bonds and mutual funds

138

10.8%

Detailed account information and performance reporting

85

6.6%

A sophisticated website

62

4.8%

Total

1,279

100%

Send questions and feedback to OnlineBrokers@globeandmail.com

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