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Clorox Co. (Friday’s close US$159.56) rallied from US$86.03 in August, 2014, to US$140.47 in July-2016 (A-B) above its rising 40-week Moving Average (40wMA). In 2016, it fell below its average and settled in a large, bullish technical pattern known as a “W” formation (dashed lines).

The recent rise above the top of this pattern signalled a breakout, renewed investor interest and the start of a new up-leg (C).

Clorox is currently in the midst of a minor correction and has good support near ±US$145 but only a sustained decline below US$145 would be negative.

Point & Figure measurements provide targets of US$175 and US$190. The large “W” formation (dashed lines) supports higher targets.

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Monica Rizk is the senior Technical Analyst and Ron Meisels is the president of Phases & Cycles Inc. ( And he tweets at @Ronsbriefs. They may hold shares in companies profiled.

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Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 30/05/24 3:59pm EDT.

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Clorox Company

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