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WeBull Launches in Canada

ETF Market Canada - Wed Jan 31, 5:48AM CST

If variety is the spice of life, then things just got a little bit sweeter for Canadian investors, as WeBull, an online brokerage platform for trading stocks, exchange-traded funds (ETFs), options, and other financial instruments has launched in Canada.

WeBull has received notable recognition in the financial industry, including winning the "Best Brokerage App" at Benzinga's 2022 Global Fintech Awards, highlighting its commitment to superior mobile trading. It was also honoured as the "Best Options Trading Platform" at the Finder Stock Trading Platform Awards and recognized as the "Best in Class" for the investor community at the Stockbrokers Annual Review 2023. These accolades showcase the company's dedication to providing innovative and exceptional services to all its users.

The competitive landscape

In entering Canada, WeBull will naturally be compared to incumbent firms, such as Wealthsimple and Questrade. From a fees standpoint, WeBull will charge $2.99 CAD per Canadian market trade and $2.99 USD per US market trade, below the trading fees of Questrade, but above the zero commission Wealthsimple provides to users for trades on its app. However, the firm’s greatest distinction is its educational capabilities. WeBull offers paper trading, a feature that allows users to practice trading strategies with virtual money before engaging in actual trades.

It is worth noting that though WeBull and WealthSimple may be compared in the minds of onlookers, the latter has positioned itself as a platform for long-term investors and is known for its robo-advisory services. Most recently, the firm launched a private equity offering for retail investors, which is managed by Switzerland-based co-investor LGT Capital Partners, the Liechtenstein royal family’s wealth management group.


The entrance of another brokerage firm widens and hopefully encourages investors to invest more, as the barriers to accessing investment solutions capable of growing one’s wealth have gradually fallen over time. Ultimately, potential users and investors should examine each platform, understanding their capabilities and how best to use them in achieving their investment goals.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

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