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Personal Hygiene Market Trends 2024-2032, Global Size, Demand and Business Opportunities

IMARC Group - Thu Dec 7, 2023

According to IMARC Group’s latest report, titled “Personal Hygiene Market Report by Product Type, Pricing, Usability, Distribution Channel and Region 2024-2032”, the global personal hygiene market size reached US$ 578.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 756.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.04% during 2024-2032.

Personal hygiene refers to the set of practices aimed at maintaining cleanliness and grooming of the body. This includes regular bathing, brushing teeth, washing hands, and wearing clean clothes. Good personal hygiene is essential for preventing the spread of diseases and infections. Some of the commonly utilized products to maintain a proper personal hygiene routine include hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products, and incontinence garments.

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Personal Hygiene Market Trends:

The rising health consciousness and the increasing awareness regarding the benefits of maintain a proper personal hygiene regime in the daily life represent some of the key factors driving the market growth. Moreover, the development of new and innovative personal hygiene products is acting as a major growth-inducing factor. In line with this, the rising demand for natural and organic personal hygiene product variants and the increasing popularity of luxury personal hygiene products are contributing to the market growth. The market is also being driven by the increasing prevalence of chronic diseases and infections, which is facilitating the need for the adoption of personal hygiene practices. Other factors, such as the increasing demand for gender-specific personal hygiene products, the easy product availability through various distribution channels, and rising consumer expenditure capacities, are creating a positive outlook for the market further across the globe.

Competitive Landscape With Key Players:

The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • 3M
  • Auchan
  • Carrefour S.A.
  • Colgate-Palmolive Company
  • Costco
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Publix
  • Reckitt Benckiser Group
  • The Kroger Co.
  • The Procter & Gamble Company
  • Unilever
  • Unicharm Corporation

Key Market Segmentation:

The report has segmented the global personal hygiene market based on product type, pricing, usability, distribution channel and region.

Breakup by Product Type:

  • Feminine Hygiene Products
    • Sanitary Napkins
    • Tampons
    • Others
  • Incontinence Garments
    • Adult Diaper
    • Protective Underwear
    • Cloth Adult Diaper
    • Others
  • Disinfectants
  • Hand Sanitizers
  • Masks
  • Gloves
  • Stretchable Caps
  • Antimicrobial Wipes
  • Others

Breakup by Pricing:

  • Mass Products
  • Premium Products

Breakup by Usability:

  • Disposable
  • Reusable

Breakup by Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets and Hypermarkets
  • Online Stores and Pharmacies
  • Convenience Stores and Retail Pharmacies
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Ask Analyst for Customization and Explore Full Report With TOC & List of Figures:

Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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State: NY
Country: United States

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