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IBM watsonx Brings New Generative AI Capabilities to Masters Tournament Digital Platforms

Newswire.ca - Mon Apr 1, 11:00PM CDT

AI-powered Hole Insights and Spanish-language AI narration to further connect fans to one of golf's most iconic events.

ARMONK, N.Y., April 2, 2024 /CNW/ -- IBM (NYSE: IBM) and the Masters Tournament today announced several new fan features coming to the Masters app and Masters.com digital experience for this year's event. Powered by generative AI capabilities built from watsonx – IBM's AI and data platform – fans this year will have access to shot-by-shot Hole Insights offering detailed, data-driven projections and analysis for each hole on course. In addition, IBM will release AI-enabled Spanish language narration as an expansion of its English-language AI Narration feature debuted in 2023.

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