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Out-of-Home (OOH) Advertising Market Size and Share Estimation 2023-2031 | Regional Overview, Growth Opportunity, Business Prospect and New Challenges

PRWireCenter - Thu Aug 17, 2023

Market Overview:
The latest research study on the global Out-of-Home (OOH) Advertising market finds that the global Out-of-Home (OOH) Advertising market reached a value of USD 39664.55 million in 2022. It’s expected that the market will achieve USD 54909.28 million by 2028, exhibiting a CAGR of 5.57% during the forecast period.
Out-of-Home (OOH) Advertising or outdoor advertising, also known as outdoor media or outdoor media, is an advertisement that attracts consumers when they are out.Decline in demand During the epidemic, many countries implemented strict measures to close cities and restrict traffic, and the outdoor travel population was greatly reduced. The value of outdoor advertising in public transportation, subways, shopping malls and other places was significantly reduced, and the conversion effect was also greatly reduced. At the same time, traditional outdoor advertising majors such as retail, catering, film and television, tourism and other industries were once stagnant due to the impact of the epidemic. Companies suspended or postponed normal marketing activities, which was accompanied by a reduction in advertising budgets. In such a market environment, the entire Out-of-Home (OOH) Advertising industry is under tremendous operating pressure. The advertising industry is an industry that provides intermediate services. At first glance, the impact of the epidemic does not seem to be much, but the demand of advertising companies depends on the needs of advertisers. Once the production and sales of advertisers decline due to the decline in market demand, the advertising company’s revenue will be greatly reduced. SME The epidemic will have an impact on the cash flow of small and medium-sized enterprises in the industry and thus affect the operating conditions. As a result, the share of small and medium-sized enterprises in the market will shrink and the share of head enterprises will increase.

Out-of-Home (OOH) Advertising is the monopoly of multidimensional space, which is the most inclusive and malleable, and is favored by more and more investors. Out-of-Home (OOH) advertising can quickly communicate with the audience’s emotional media, which is beyond the traditional media’s information dissemination. As the urban population grows, factors such as accelerated economic growth and improved consumer confidence will drive the growth of the Out-of-Home (OOH) advertising market. The modernization of public transports acts as a major growth-inducing factor and technological advancements such as the development of digital billboards is also significantly contributing to the market growth.

The development and popularity of the Internet has led businesses to be more inclined to put online media advertisements.Opportunities The emergence and application of new technologies such as 5G and digitalization will link online and out-of-home advertising channels.The investment in content construction is constantly increasing, and the characteristics of the audience will be increasingly considered in the form and creativity of advertising to maximize the value of advertising. Promote the deep integration of the Internet and Out-of-Home (OOH) advertising, bringing new Opportunities to the traditional Out-of-Home (OOH) advertising industry.

ThreatFierce competition in the industry.

Region Overview
In 2021, the share of the Out-of-Home (OOH) Advertising market in Asia-Pacific stood at 39.18%.

Company Overview
JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Stroer, OUTFRONT Media and Lamar Advertising Company are the five key players in the global Out-of-Home (OOH) Advertising market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Out-of-Home (OOH) Advertising market in the past 5 years.JCDecaux GroupJCDecaux is the number one outdoor advertising company worldwide, with a total of more than 1 million advertising panels in more than 80 countries.Clear Channel Outdoor Holdings, Inc.Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 30 countries across North America, Latin America, Europe and Asia.

Segmentation Overview
By type, Traditional OOH (Billboards) segment accounted for the largest share of market in 2021.

Application Overview
The market’s largest segment by application is the segment Commercial, with a market share of 64.66% in 2021.The report covers a research time span from 2018 to 2029; combines extensive quantitative analysis and exhaustive qualitative analysis; presents not only an overview of the global Out-of-Home (OOH) Advertising market in metrics of sales, revenue, growth rate, but also a deeper dive into the segmented market by region, product type and downstream industry, showing the readers a clear and distinct picture of how the market is distributed from different perspectives. For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors. As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain Challenges, among other essential research elements are all covered.

Research Scope
This report provides an overview of the global Out-of-Home (OOH) Advertising market and analyzes the segmented market by product type, downstream industry, and region, presenting data points such as sales, revenue, growth rate, explaining the current status and future trends of the Out-of-Home (OOH) Advertising and its sub-markets in an intuitive way.
This Out-of-Home (OOH) Advertising Market Research Report provides a complete analysis and insights into the market’s size, shares, revenues, various segments, drivers, trends, growth, and development, as well as its limiting factors and regional industrial presence. The goal of the market research is to obtain a complete understanding of the Analytics industry and its business potential. The Out-of-Home (OOH) Advertising Market Report is 102 pages long and includes a detailed table of contents, a list of numbers, tables, and charts, and in-depth analysis.

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Competitive Landscape:
Top Key Leaders in the Out-of-Home (OOH) Advertising Market:

  • Clear Media
  • Stroer
  • Global Media
  • Phoenix Metropolis Media Holdings Limited
  • Lamar Advertising Company
  • Kesion Co.Ltd
  • Tokyu Agency Inc
  • OUTFRONT Media
  • Adam Outdoor Advertising
  • Focus Media
  • TOM Group
  • Clear Channel Outdoor Holdings Inc.
  • Bell media
  • OOh!media Ltd.
  • Longfan Media
  • JCDecaux Group
  • Advertising Nagata Co. Ltd
  • APG | SGA
  • Air Media
  • Asiaray

and More..

To preserve their position, these big corporations relied on primary growth tactics such as product portfolio expansion, current trends, financing, mergers and acquisitions, partnerships, new product invention, and geographical development.

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Market Segmentation:

  • Traditional OOH (Billboards)
  • DOOH

End Use:

  • Commercial
  • Infrastructural
  • Institutional

Regional Insights:
The countries section of the research includes selected market variables that drive current and future market developments. Consumption, import/export analysis, material prices, and upstream and downstream value chain analysis are some indicators utilized to estimate each country’s market position.


  • North America (US, Canada, Mexico)
  • Europe (UK, France, Germany, Spain, Italy, Central and Eastern Europe, CIS)
  • Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)
  • Latin America (Brazil, Rest of LA)
  • Middle East and Africa (Turkey, GCC, Rest of Middle East)

This section of the research provides essential insights into different geographies and, as a result, the major corporations functioning in each region.

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The epidemic is still causing tremendous disruption in industries throughout the world. We’ve been tracking the direct and indirect consequences of the COVID-19 outbreak on the Out-of-Home (OOH) Advertising market. To Know How Covid-19 Pandemic will Impact this Industry –

Table of Contents:
With tables and figures to help analyze the global Out-of-Home (OOH) Advertising market trends, this study provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

1. Market Definition and Statistical Scope
1.1 Objective of the Study
1.2 Out-of-Home (OOH) Advertising Market Definition
1.3 Market Scope
1.3.1 Market Segmentation by Type, Downstream Industry and Marketing Channel
1.3.2 Major Geographies Covered (North America, Europe, Asia Pacific, Middle East & Africa, Latin America)
1.4 Years Considered for the Study (2018-2029)
1.5 Currency Considered (US-Dollar)
1.6 Stakeholders

2. Research Findings and Conclusion

3 Key Companies Profile
3.1 Competitive Profile
3.1.1 Global Sales and Market Share by Companies
3.1.2 Global Revenue and Market Share by Companies

4. Global Out-of-Home (OOH) Advertising Market Segmented by Type
4.1 Global Sales, Revenue and Growth Rate by Type 2018-2023

5 Global Out-of-Home (OOH) Advertising Market Segmented by Downstream Industry
5.1 Global Sales, Revenue and Growth Rate by Downstream Industry 2018-2023

6 Out-of-Home (OOH) Advertising Industry Chain Analysis
6.1 Value Chain Status
6.2 Upstream Raw Material Analysis
6.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)
6.4 Distributors/Traders
6.5 Downstream Major Customer Analysis (by Region)
6.6 Value Chain Under Regional Conflicts

7. The Development and Dynamics of Out-of-Home (OOH) Advertising Market
7.1 Driving Factors of the Market
7.2 Factors Challenging the Market
7.3 Opportunities of the Global Market (Regions, Growing/Emerging Downstream Market Analysis)
7.4 Technology Status and Developments
7.5 Industry News
7.6 Market Investment Scenario Strategic Recommendations
7.7 COVID-19 Impact on Industry
7.8 Industry SWOT Analysis

8 Global Out-of-Home (OOH) Advertising Market Segmented by Geography
8.1 Global Revenue and Market Share by Region 2018-2023
8.2 Global Sales and Market Share by Region 2018-2023

9 North America
9.1 North America Sales, Price, Revenue, Gross Margin and Gross Analysis from 2018-2023
9.2 North America Sales Analysis from 2018-2023
9.3 North America Import and Export from 2018-2023
9.4 North America Market by Country

10 Europe
10.1 Europe Sales, Price, Revenue, Gross Margin and Gross Analysis from 2018-2023
10.2 Europe Sales Analysis from 2018-2023
10.3 Europe Import and Export from 2018-2023
10.4 Europe Market by Country

11 Asia Pacific
12 Latin America
13 Middle East & Africa

14. Global Out-of-Home (OOH) Advertising Market Forecast by Geography, Type, and Downstream Industry 2023-2029
14.1 Forecast of the Global Market from 2023-2029 by Region
14.2 Global Sales and Growth Rate Forecast by Type (2023-2029)
14.3 Global Sales and Growth Rate Forecast by Downstream Industry (2023-2029)
14.4 Market Forecast Under COVID-19

15 Appendix
15.1 Methodology
15.2 Research Data Source

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Key Benefits for Stakeholders:

  • The report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Out-of-Home (OOH) Advertising market from 2018-2029.
  • The research study provides the latest information on the market drivers, challenges, and opportunities.
  • The research identifies the leading and fastest growing regional industries. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter’s five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Out-of-Home (OOH) Advertising industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Drivers, Restrains and Research Methodology:
The research study examines the main factors that support market growth. Different curves for seizing opportunities in developing countries are caused by fundamental impediments to market expansion. The base year’s data gathering and analysis were conducted using a significant sample data collecting module. Data mining, data triangulation, market effect analysis, and preliminary validation are the main research methodologies (industry experts). Metrics, top-down analysis, supplier engagement analysis, market timeline analysis, market overview and leadership, company positioning grid, company market share analysis, and supplier positioning grid are also included in the data model. For further information on this report, please Request a Sample Copy of “Global Out-of-Home (OOH) Advertising Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029” Here.

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