Activision Blizzard, Inc. is a leading developer and publisher of console, online and mobile games. The company's Call of Duty is one of the most popular gaming franchises globally. Its Overwatch League can be considered a pioneer of the esports concept. Activision Blizzard benefited from the shift to digital download format. The company's policy of updating games all the year round increased revenue visibility and stability. Moreover, the acquisition of King Digital in 2016 fortified Activision's footprint in the mobile genre. The Santa Monica, CA-based company operates under three major segments and incorporates studio, media networks and distribution businesses under the 'Others' segment. Activision creates and publishes games for consoles, desktops, mobile and tablet. Franchises under this segment include Call of Duty, Crash and Spyro.