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Citizens, Inc. Announces Expansion of White-label Program

PR Newswire - Wed Feb 22, 2023

 - New Product Distribution Partnership with Amerus

AUSTIN, Texas, Feb. 22, 2023 /PRNewswire/ -- Citizens, Inc. ("Citizens" or the "Company") (NYSE: CIA), a diversified financial services company providing life, final expense, and limited liability property insurance, today announced that it has expanded its white-label program by entering into a new distribution agreement with Amerus Financial Group, an independent insurance agency specializing in senior solutions. Under this partnership, Amerus will sell Citizens' life and final expense insurance products marketed with the Amerus Silver Shield brand. These products will be sold through CICA Life Insurance Company of America, a Citizens company.

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