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Citizens, Inc. and Allegiant Forge Strategic Partnership to Deliver White-Label Products to the Fast-Growing Final Expense Agency Market

PR Newswire - Wed May 31, 2023

AUSTIN, Texas, May 31, 2023 /PRNewswire/ -- Citizens, Inc. ("Citizens" or the "Company") (NYSE: CIA), a diversified financial services company providing life, living benefits and final expense insurance, announced today that it has entered a white-label partnership with Allegiant Wealth Group ("Allegiant"), a financial services firm that helps families protect and preserve their financial future. Through this partnership, Allegiant will sell Citizens' final expense insurance products marketed as Superior Choice to its clients located throughout the United States. These products will be sold through CICA Life Insurance Company of America, a Citizens company.

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