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Canadian Imperial Bank of Commerce TSX: CM-T

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CIBC launches first new corporate logo for bank in almost 20 years

Canadian Press - Wed Sep 22, 10:33AM CDT
CIBC Banking Centre featuring the banks new logo and brand look is shown in this undated image. The Toronto-based bank says the rebrand comes after it has expanded across North America and is now focused on "meeting the needs and expectations of clients on both sides of the border. THE CANADIAN PRESS/HO-CIBC *MANDATORY CREDIT*

TORONTO — CIBC has unveiled its first new logo in almost 20 years as the bank looks to refresh its image.

The Toronto-based bank says the rebrand comes after it has expanded its platform across North America and is now focused on "meeting the needs and expectations of clients on both sides of the border."

As part of its modernizations CIBC is also working to finish construction of CIBC Square, its new global headquarters in Toronto.

The bank says the new logo is inspired by its 1966 double-chevron logo that it created to celebrate the bank's 100-year anniversary.

CIBC last updated its logo in 2003.

The bank says it will launch the new brand on Thursday and roll it out on banking products and locations over the coming year.

This report by The Canadian Press was first published Sept. 22, 2021.

Companies in this story: (TSX:CM)

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