Dillard's Inc. is a large departmental store chain featuring fashion apparel and home furnishings. The company also sells its merchandize through the Internet at www.dillards.com. Stores are mainly located in the Southwest, Southeast, and Midwest regions of the United States. The company's primary product categories comprise women's and children's apparel, shoes, accessories and lingerie, men's clothing and accessories, cosmetics, home, and children's clothing. Its merchandise mix consists of both branded and private-label items. The company's strategy is to offer more fashion-forward and trendy products in order to attract customers. Dillard's also owns a real estate investment trust, which helps it to enhance its liquidity position. Revenues of a REIT company mostly come from either rent or mortgage payments.