HEXO Corp. ("HEXO", or the "Company") (TSX: HEXO; NYSE: HEXO) is proud to announce that it has repositioned the UP Cannabis ("UP") brand with a differentiator of 20% THC or higher in all dried flower products, every time. With a focus on consumer feedback, HEXO has launched a bold new campaign to support UP's re-entry to the market and has adapted processes and systems to deliver improvements on quality and freshness, at a fair price. By building trust and credibility with consumers, UP is aiming to become Canada's Cannabis.

PALM BEACH,  Fla., /PRNewswire/ -- CBD products are wildly popular and widely marketed, but each CBD product is not the same… yes, each has CBD in it but what of CBD is in there? Most of these products are often not just CBD. Rather, they are full or broad-spectrum products which contain THC and other minor cannabinoids and compounds. The terms full spectrum, broad spectrum, and isolate each refer to types of cannabis extracts known as concentrates. The descriptions indicate the amount of plant-produced therapeutic chemicals present beyond the primary cannabinoids (THC and/or CBD) and are shorthand for conveying the diversity of bioactives in each extract. When cannabinoids are isolated using high-tech methods such as chromatography, this separates the molecules, allowing researchers to learn about the individual compounds, as well as allow manufacturers to formulate specific cannabinoid combinations, or remove particular cannabinoids like THC. Although there is a high demand for full-spectrum cannabinoid products in the consumer market, isolated cannabinoids have a bright future in multiple industries. From pharmaceutical-grade cannabinoid products to nutraceuticals, beauty and skincare to food and beverage industries, cannabinoid isolation is critical to the industry. Mentioned in today's commentary include:  (NASDAQ: SNDL), (OTCPK: RTSL),  (NYSE: ACB) (TSX: ACB), (OTCQX: MRMD), (NYSE: HEXO) (TSX: HEXO).

HEXO Corp ("HEXO", or the "Company") (TSX: HEXO; NYSE: HEXO) today announced that the Company will participate in the Cowen 2020 Boston Cannabis Conference on Wednesday, December 2, 2020. Sebastien St. Louis, Chief Executive Officer, will present in the cannabis panel on Beverages, Beer and Beyond at 8:30 a.m. ET. For further details, please contact your Cowen representative.