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SOUR PATCH KIDS® Brand Asks Fans to Face the Ghosts of Their Past this Halloween

PR Newswire - Fri Oct 20, 2023

Those soured by cringey photos from their past are challenged to win sweet rewards in new campaign

EAST HANOVER, N.J., Oct. 20, 2023 /PRNewswire/ -- Step aside zombies and vampires, the SOUR PATCH KIDS brand is launching a Halloween campaign that encourages consumers to face the scariest thing imaginable: their past. A hauntingly fun online experience, "Cringe or Candy," encourages fans to dig up their horrifying photos for a chance to win spooktacular prizes with a grand prize of $5,000 including SOUR PATCH KIDS Halloween candy.


Provided Content: Content provided by PR Newswire. The Globe and Mail was not involved, and material was not reviewed prior to publication.