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First-of-Its-Kind Neuromarketing Analysis of Super Bowl Ads for CRM Marketers

PR Newswire - Mon Mar 13, 1:25PM CDT

KERN's report measures the effectiveness of persuasion of Super Bowl LVII commercials using neuroscience

LOS ANGELES, March 13, 2023 /PRNewswire/ -- KERN, an Omnicom CRM Agency, today announced the release of its groundbreaking report, Lessons for CRM Marketers From The Neuroscience Behind 2023 Super Bowl Ads. The report provides an in-depth analysis of how well commercials from advertising's biggest stage first appeal to a consumer's primal brain before they can be understood by a consumer's rational brain. This process is also called System 1 and System 2 Thinking.


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