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XTM Launches an Earned Wage Access Rebrand for Its Growing Today™ Membership

Business Wire - Tue Sep 20, 2022

XTM, Inc. (“XTM” or the “Company”) (QB: XTMIF / CSE:PAID / FSE:7XT), a Miami and Toronto-based Fintech innovator disseminating earned wages and providing gratuity access to contract workers, hospitality, personal care and service staff, is pleased to announce that it has launched a refined brand identify for its Today program to be accompanied by a new website, a new logo and a redesigned app called ‘Today Financial’.

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

Throughout the past 12 months, XTM’s Today program membership has grown exponentially. In the past year the company has experienced significant growth in users, GDV and clients demonstrating that its solution is a catalyst in helping businesses recruit and retain front-line service workers. The Today platform offers an integrated suite of restaurant technology products including its flagship product that pays staff faster, with less friction and with a smooth reconciliation leading to happier and more motivated employees. Since employees are the core of the services industry, instant pay enables more control over staff finances, resulting in better financial wellbeing for frontline service workers.

“Like most young companies, we invest primarily in the user experience,” said Marilyn Schaffer, CEO, XTM. “With this rebranding, executed entirely by our amazing in-house team, weare recognizing our accelerated growth and strengthening our brand, differentiating and energizing it. Clients and our members are the heart of our business, we want to serve them better with an identity that’s human, intuitive and simplified.”

The new name, Today is rooted in XTM’s commitment to making employee payments an efficient experience for both employers and employees leading to happier teams and a better bottom-line. The newly enhanced logo introduces a modernized look and the design of the new app ‘Today Financial’ puts users at the core of the experience, emphasizing intuition without compromising performance.

About XTM

XTM,, is a Miami and Toronto-based fintech innovator in the neo-banking space, helping businesses and service workers in the hospitality and personal care space disseminate and access earned wages and gratuities. XTM's Today™ Solution, comprised of a free mobile app and a Visa or Mastercard debit card with free banking features, is used by thousands of restaurants, salons and staff across Canada and the United States. XTM is a global card issuer and real-time payment specialist, and our technology is used by Restaurants and Salons at no charge to automate and expedite worker payouts and eliminate cash from their ecosystems. XTM's Today platform drives enterprise value with efficiency and a bespoke user experience designed specifically for restaurateurs and personal care services.

This news release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws (the “forward-looking statements”), within the meaning of applicable Canadian securities legislation, including expected performance of XTM, the expectation that businesses with which XTM does business or have committed to do business will in the expected timeline, the continuing trend toward electronic payment methods, the success of XTM’s intended geographic and business expansions, the success of XTM’s new market relationships, and the general conditions and revenues of XTM. Forward-looking statements are statements that are not historical facts and are generally, although not always, identified by words such as "expect", "plan", "anticipate", "project", "target", "potential", "schedule", "forecast", "budget", "estimate", "intend" or "believe" and similar expressions or their negative connotations, or that events or conditions "will", "would", "may", "could", "should" or "might" occur. All such forward-looking statements are based on the opinions and estimates of management as of the date such statements are made. These forward-looking statements are made as of the date of this news release. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the future circumstances, outcomes or results anticipated in or implied by such forward-looking statements will occur or that plans, intentions or expectations upon which the forward-looking statements are based will occur.

The CSE has not approved nor disapproved the contents of this press release, and the CSE does not accept responsibility for the adequacy or accuracy of this release.

Provided Content: Content provided by Business Wire. The Globe and Mail was not involved, and material was not reviewed prior to publication.