FinancialNewsMedia.com News Commentary

PALM BEACH, Fla., March 7, 2023 /PRNewswire/ -- Digital branding is changing how retail businesses operate and how consumers interact with digital worlds, and the primary objective is to create more intelligent, connected and engaging new business. In particular, industry analysts know that restaurant customers can be a fickle bunch. Most, however, seem to be doubling down on technology when it comes to engaging with their favorite brands, which means companies of all sizes are exploring ways to digitize their experiences. Many are also reaping the benefits of automating employee engagement and back-of-house operations. In fact, according to Fast Casual.com and Emergen Research the restaurant technology industry is projected to surpass 342 billion by 2027. The Emergen report said: "The market is primarily driven by the growth of advanced technologies within the food industry. Increasing utilization of advanced technologies in food processing techniques is driving the growth of the food tech industry. Innovations in digital content creation, robotics, processing techniques, and data technology, are creating new growth opportunities in the food industry. Increasing awareness among the health-conscious population is increasing the demand for healthier foods. Rising demand for healthier, cheaper, and safer food products is driving the market for food tech." Active companies in the markets this week include ShiftPixy, Inc. (NASDAQ: PIXY), Darden Restaurants, Inc., (NYSE: DRI), Starbucks Coffee Company (NASDAQ: SBUX), Restaurant Brands International Inc. (NYSE: QSR), Chipotle Mexican Grill, Inc. (NYSE: CMG).