Stitch Fix is one of the leading online personal styling retailers. Its products include apparel, shoes and accessories for women, men and kids. The company provides merchandises from other brands along with its own private label which is referred to as Exclusive Brands. Stitch Fix utilizes data science and human judgment to deliver personalized product shipment. Each of the shipments is called a Fix and is curated by Stitch Fix stylists in exchange of a styling fee. Moreover, clients can buy an annual Style Pass. The company's website and mobile app include style profile that the client is required to fill up.'Post that, every client has the option to leave a note for his or her stylist, while placing the order. This enables Stitch Fix to personalize a Fix more efficiently. In addition to this, customers can choose order frequency per their preference and select the exact date of delivery. Stitch Fix launched direct-buy functionality to allow clients the flexibility of purchasing items outside of a Fix.