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Softchoice Appoints Jonathan Roiter as Chief Financial Officer

Business Wire - Tue Apr 11, 6:00AM CDT

Softchoice Corporation (“Softchoice” or the “Company”) (TSX: SFTC) is pleased to announce the appointment of Jonathan Roiter as Chief Financial Officer, effective June 1, 2023.

This press release features multimedia. View the full release here:

Softchoice appoints Jonathan Roiter as Chief Financial Officer (Photo: Business Wire)

Softchoice appoints Jonathan Roiter as Chief Financial Officer (Photo: Business Wire)

Jonathan is a seasoned executive with extensive public company, finance, corporate development, strategy, and operations experience. He brings a holistic business focus with a track record of operationalizing strategies, delivering top line and operating margin growth, and scaling teams.

“We are excited to welcome Jonathan to Softchoice and are confident that he is an exceptional leader who will enhance our already dynamic and engaged culture, and will contribute to the next stage of our growth and success,” said Andrew Caprara, President & Chief Operating Officer. “On behalf of our entire organization, I wish to thank Yota Skederidis for her leadership as our Interim Chief Financial Officer during this transition period. We look forward to her continued contributions as Vice President, Financial Reporting & Tax.”

“I look forward to joining Softchoice’s executive leadership team and to continue driving strong growth, enhancing shareholder value and increasing Softchoice’s visibility in the public markets,” said Jonathan Roiter. “Softchoice has a rich heritage, a highly skilled team and is well-positioned to capitalize on a large, growing and highly fragmented North American IT solutions market due to its focus on the fastest growing sub-sectors.”

Jonathan joins Softchoice from GoodFood Market, where he served as Chief Financial Officer, and brings experience across sectors including as a consultant with McKinsey & Company, as CFO and COO of Ace Bakery, and as the leader of the corporate finance and corporate development functions at Gildan Activewear. He is a Chartered Professional Accountant and holds a B.Comm from McGill University and an MBA from The Wharton School of Business, University of Pennsylvania.

About Softchoice

Softchoice (TSX: SFTC) is a software-focused IT solutions provider that equips organizations to be agile and innovative, and for their people to be engaged, connected and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. For more information, please visit

Forward-looking statements

This news release may contain forward-looking information within the meaning of applicable securities laws, which reflects Softchoice’s current expectations regarding future events. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the Company’s control. Actual results could differ materially from those described herein. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained in this news release is provided as of the date of this news release and Softchoice does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

Provided Content: Content provided by Business Wire. The Globe and Mail was not involved, and material was not reviewed prior to publication.