Under Armour, Inc. is involved in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. It operates primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific and Latin America. The company's Under Armour Connected Fitness(TM) platform provides digital health and fitness community through UA Record, MapMyFitness, Endomondo and MyFitnessPal applications. Under Armour, Inc. is headquartered in Baltimore, Maryland.