Updated connector enables brands and retailers to gain customer insights to personalize ads and increase conversion rates

NEW YORK, July 26, 2022 /PRNewswire/ -- VTEX, the enterprise digital commerce platform for global brands and retailers, announced an update to its connector integrating with Meta's platforms Facebook and Instagram to boost retail sales. The new feature improves the connection between ecommerce websites and their ads on social networks, increasing the conversion rate from the beginning of the customer journey. This helps retailers gain better visibility and insights into  their campaign audiences and marketing activities. The updated connector also helps increase conversion rates by reaching potential buyers with personalized ads.