It’s no wonder wellness vacations are trending these days. Canadians are working longer and harder than ever before. We deserve a break. According to a recent report by the Global Wellness Institute, the wellness tourism industry is predicted to reach US$919-billion by 2022.
“Wellness travel is booming with no signs of slowing down,” says Brian Povinelli, senior vice-president and global brand leader for Westin Hotels & Resorts. “Engaging in wellness activities has continued to become an increasingly popular, affluent lifestyle choice because it helps people restore a sense of balance, routine and control in their demanding and always-connected lives.”
Yoga retreats, spa getaways, and fitness boot camps have been a niche industry for decades, but “well-cations” are becoming mainstream. Now, a one-off retreat or a little downtime built into the itinerary isn’t enough. Today’s traveller craves wellness weaved seamlessly into every aspect of a trip, starting with a health-conscious hotel. As a hospitality leader in wellness, Marriott International is leading the charge to recharge, finding innovative and holistic ways to help guests maintain their wellness routines on the road.
“For more than a decade, Westin Hotels & Resorts has focused on helping travellers feel better than before they arrived [at the hotel] through unique amenities, innovative programming, and industry-disrupting partnerships,” explains Povinelli. “We empower guest well-being through a holistic approach founded on our brand’s three core pillars: Eat Well, Sleep Well and Move Well.”
For Move Well, Westin offers more than a few machines in a sterile gym. For instance, at Le Westin Montreal, guests can take advantage of the state-of-the-art WestinWORKOUT Fitness Studio – a stylish health haven that features top-of-the-line training equipment, as well as a yoga and Pilates room, sauna, and a stunning 34-foot long, indoor glass-bottom pool floating over the hotel lobby.
“Westin actively seeks to differentiate its wellness offerings from the typical hotel,” says Povinelli. “Partnerships with Peloton and TRX further enhanced Westin’s fitness offerings, granting travellers access to elite fitness equipment. [Guests] can also rent high-quality fitness gear for only $5 a stay, freeing up invaluable luggage space.”
Aside from offering exceptional fitness facilities at every property, Marriott International has also developed cutting-edge fitness programs, such as Run Concierge. Its running pros host group runs for guests and encourage them to grab a running map and explore their destination. Today, Westin has more than 225 Run Concierges around the world and they’ve become popular among runners of all levels. “All of these programs are designed to help our guests stay connected to their fitness routines while on the road,” says Povinelli.
This year, Westin Hotels & Resorts debuted a new worldwide culinary program to help travellers fuel their workouts, productivity and sleep through food. Guests can grab an energy-boosting smoothie at The Juicery, or unwind with the Sleep Well Menu – a curated selection of snooze-enhancing superfoods available through in-room dining. Each property also has unique dining options inspired by destination.
“At Westin, we believe that feeling good starts with eating well and getting the nourishment that is right for you,” says Povinelli. “Our properties strive to empower choice, crafting a variety of food and beverage offerings to suit guests’ individual dietary needs and preferences.”
For guests who aspire to achieve a state of zen, the Heavenly Spa by Westin is designed to recharge your body, mind and spirit. At the Westin Bayshore, Vancouver, float in the beautiful outdoor pool facing the harbour, or let your stress melt away with a luxurious Ayurvedic treatment at the Vida Spa – one of the city’s top spas located off the hotel’s lobby. Afterwards, you’ll practically fall into your Heavenly Bed for a satisfying slumber. But no matter where your journey takes you in the world, you can rest easy knowing that Westin has got your next “well-cation” covered.
As Povinelli notes: “With the rise of these trends and industry developments, more hospitality brands are embracing the power of wellness – which further motivates us at Westin Hotels & Resorts to seek new ways to benefit our guests’ well-being.”
Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.