Memorable Roads - Derrick Fung

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Memorable Roads

Derrick Fung

CEO of Toronto-based Drop Loyalty Inc.

Three years ago, I flew from Toronto to San Francisco. I went with a group of friends and we spent a few days doing the more touristy stuff I usually never have time to do, like see the Painted Ladies – a long row of brightly painted Victorian houses – and stroll around Fisherman’s Wharf. My brother was working in San Francisco at the time, so I would often crash at his place and pitch him new ideas for companies.

My friends and I decided to rent two convertibles and drive nine hours to Indio, Calif., for the Coachella music festival. We drove south along the legendary Pacific Coast Highway, where we had beautiful views of the ocean, cliffs and waves. The tops were down and I could feel the breeze in my hair and smell the ocean. It was so sunny that day in April that I even got a sunburn on my forehead.

Once we approached Los Angeles, the landscape changed from ocean to desert. There's a scenic part of the drive along the San Gorgonio Pass, where you can see thousands of windmills in the desert.

We eventually reached Indio, home of Coachella – one of the biggest music festivals in the world. I remember when Kanye West surprised the audience during Drake’s performance. I also recall when Kygo, one of the big DJs, took the stage. The name of our company, Drop, comes from the bass drop in electronic dance music.

At the time, I was between companies, so I was just with some friends and feeling free, trying to find inspiration for the future. It was one those very few moments in my life where I wasn't tied to anything or working on something.

It was a peaceful, free time in my life, that helped me make the transition to where I am today.

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.