The suit is having a moment. While the dress code for certain industries or events like weddings and graduations ensured it never disappeared, the suit has been overshadowed by casual sportswear for the past decade, especially among younger guys.
But while athleisure is still going strong, more guys are recognizing that nothing beats a suit for looking polished and confident. (The market research firm Euromonitor International reported that the Canadian menswear market saw robust growth in 2018, citing that younger and urban men are showing more interest in their physical appearance and fashion.) And today’s suit offerings and range of accessories give guys more options to look their best. Added to that, advances in fabric technology have upped the comfort factor so that men feel great, too.
While Tip Top, a Canadian brand that has been selling suits and related accessories for more than 100 years, is well poised for this new menswear era, the team behind it recognizes the challenges of attracting the next generation of customers, who may view it as their father’s store.
“We were a little out of step with where the world had gone,” says Lance Itkoff, President and CEO of Grafton Apparel Ltd., which owns Tip Top. He says the stores were starting to look a little too traditional and cluttered with merchandise, while other men’s retailers were embracing a lighter look and new technologies.