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Noel Biderman knows how to sell his brand: his AshleyMadison website currently boasts more than 4.5 million aspiring cheaters. He’s not one of them, of course

The "social experiment" of monogamous matrimony is a failed one, writes Noel Biderman, owner of AshleyMadison.com, in his new book, Cheaters Prosper: How Infidelity Will Save the Modern Marriage .

AshleyMadison.com, an online personals destination for casual encounters for those in committed relationships, currently boasts more than 4.5 million aspiring cheaters and philanderers.

Infidelity and divorce rates are climbing, and "leaps in life expectancy will make it nearly impossible to live our entire existence with just one person," says Mr. Biderman.

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He will be online Friday at noon ET to take your questions on AshleyMadison.com, his new book and his theories on monogamy and marriage.

Come back during the live hour to participate.

Noel M. Biderman is president of Avid Life Media Inc., a leading digital lifestyle social networking company that operates a number of global websites, including Cougarlife.com, Eroticy.com, Swappernet.com, Establishedmen.com, HotorNot.com, Arrangementseekers.com and, of course, Ashleymadison.com.

Prior to assuming the role as president of Avid Life Media, Mr. Biderman was the founder of The Ashley Madison Agency, the former operators of www.ashleymadison.com, the largest dating service of its kind in the world.

Mr. Biderman holds a law degree from Osgoode Hall Law School and is married with two children.



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