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Kristen Bell in the film adaptation of Veronica Mars. She and husband Dax Shepard recently spearheaded a campaign to deter paparazzi from taking unauthorized pictures of celebrity offspring.

Call it one small victory in the continuing battle against paparazzi by celebrity parents.

On the heels of Entertainment Tonight's announcement that it would cease publishing unauthorized photographs of famous people's children, People magazine and the website Just Jared have agreed to do likewise, Jezebel reports.

And don't be surprised if more celebrity media outlets follow suit.

People was the publication specifically targeted by acting couple Kristen Bell and Dax Shepard in a recent campaign to deter paparazzi from taking unauthorized pictures of celebrity offspring, their own year-old daughter Lincoln Bell Shepard included.

The new no-star-kids policy was announced in the latest issue of People with a note from editorial director Jess Cagle, who acknowledged that starts such as Bell and Shepard have "made the media more sensitive to the brutal tactics some freelance photographers use to get even the most innocent-looking shots of celebs' kids at play."

The People website has long included an entire photo gallery section devoted to celebrity tots.

Cagle says the same feature will now be comprised of "sanctioned photos – like exclusive baby pictures taken with the co-operation of celebrity parents and photos of stars posing with their kids at event (like a red carpet) where they're expecting and willing to be photographed."

One caveat, however: Cagle says "there may be rare exceptions based on the news-worthiness of photos."

Translation: If People somehow obtains a photo of Beyoncé and Jay Z's rarely seen daughter Blue Ivy or a grainy shot of Kim Kardashian and Kanye West's new daughter North, they're going to run with it.

At the same time, Just Jared and its sister site Just Jared Jr., which provides celebrity news for the teen and tween set, says they will be "the first major celebrity and entertainment news blogs to take a stand in the fight against paparazzi photos of the children of celebrities," according to a statement reported by Jezebel.

On its website, Just Jared promises the franchises "won't be publishing unauthorized photos or videos of celebrities' children who are not public figures themselves."

And, of course, some media outlets – and we're looking at you, National Enquirer and Us magazine – will continue to publish unauthorized star-kid photos, but kudos to People and Just Jared for voluntarily establishing the ban.

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