Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

This image released by Ellen DeGeneres shows actors front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr., and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o and Angelina Jolie as they pose for a "selfie" portrait on a cellphone during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles.

Ellen DeGeneres/AP

Oscar made Twitter history Sunday night thanks to a selfie. Specifically, host Ellen DeGeneres made Twitter history with a selfie.

About halfway through the broadcast, DeGeneres went into the audience to grab a photo with best actress nominee Meryl Streep, who holds the record for most Oscar nominations. It wasn't long before other celebs were being welcomed in to the selfie, including Bradley Cooper, Jared Leto, Lupita Nyong'o, Brad Pitt and Julia Roberts. The photo, posted on DeGeneres's Twitter account at 10:06 p.m. ET (complete with Kevin Spacey photobomb), appeared to literally break Twitter for a few minutes, because so many people were retweeting it.

It didn't take long for people to begin photoshopping others in to the picture. One such photo making the rounds on social media featured Toronto Mayor Rob Ford in place of Bradley Cooper.

Story continues below advertisement

The photo now holds the record for the most popular tweet ever. Just after the broadcast ended, it had been retweeted more than two-million times – more than double the previous record holder (Barack Obama, who tweeted a photo of himself hugging wife Michelle after winning the 2012 U.S. presidential election).

Perhaps the real winner of the evening is Samsung. The company is an Oscar sponsor, and DeGeneres was giddily taking pictures on her Samsung Galaxy Note 3, throughout the show. Maybe she just really likes the phone. But she also switched to her iPhone backstage. Several websites noticed the apparent slip.

Debates about sponsored content probably won't make it into the history books alongside DeGeneres's tweet, however.

Perhaps, though, there will be debate about just what the selfie said about this year's show. Was it a sign of the TV talk-show host's easy-going manner? One person tweeted that she was doing a wonderful job of humanizing stars. Or was it a branded exercise in heaping more self-congratulation onto an awards show that has never lacked for it?

One thing certainly seems beyond debate. Everyone loves a selfie. Pack it with Oscar celebs and everyone really, really loves a selfie.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies