The question
My friend just spent a lot of money getting blue highlights only to have it wash out after a week or so. Are there long-lasting ways to colour your hair in edgy hues?
The answer
When it comes to maintaining a trendy, not-so-realistic shade, you can definitely help the tint last longer. Be aware, though, that these colours are always harder to keep up than a regular permanent or gloss hair colour. Your friend had the right idea: Don't attempt electric hues at home. Head to a professional who'll help keep your expectations in check and recommend a schedule for proper maintenance and upkeep.
Using a toner at home is a great line of defence against fading. Toners deposit colour onto the hair, deepening, brightening or creating lustre for the current shade you're sporting (whereas permanent hair colour will often lighten your hair and then deposit colour). You can purchase toners from salons (pick one up after you've had your hair dyed) or you can find many brands of colour-depositing shampoos and conditioners at the drugstore. You should also consider a sunscreen for your hair to protect it from the sun, and be sure to apply a hair oil before you hit the beach or pool to help prevent colour from washing out.
Bahar Niramwalla is a celebrity makeup artist and beauty expert who has appeared on CTV, Global TV and City. Follow her on Twitter: @baharniramwalla. Have a beauty question? E-mail style@globeandmail.com.