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TORONTO.MAY.22.2007 Lancome Star Bronzer. PHOTO BY FRED LUM/THE GLOBE AND MAIL DIGITAL IMAGEFred Lum/The Globe and Mail

In the winter, I tend to look sallow and grey, like the weather, so I'd like to use bronzer but not look fake. Are there any techniques that will help me achieve a more natural look?

The most important rules to keep in mind when using bronzer are to stick to the areas of the face where you naturally tan and to apply the product in light layers. If you go into it with a heavy hand, you'll wind up looking like a Jersey Shore extra.

First off, choose a shade that is maximum two shades darker than your current skin tone, which means that a summer bronzer shade won't cut it in winter. Also, try a creamier-based formula for added moisture.

Apply the bronzer to the forehead, cheeks, nose and chin to give your face a slight flush. A peachy shade works best on fair skin tones, whereas deeper skin tones can use a coppery shade. If your skin is darker, opt for a chocolate brown shade with a hint of gold to give your skin a fresh glow.

Bahar Niramwalla is a celebrity makeup artist and beauty specialist on The Marilyn Denis Show on CTV. Have a beauty question? E-mail style@globeandmail.com.

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