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The question
As I get older, my high cheek bones are starting to make me appear somewhat gaunt. How can I minimize the hollow-cheek look?
The answer
First, a simple rule: Adding a shadow makes a feature recede and adding a highlight brings it forward. So, to create the look of fuller cheeks, try a bright blush colour or a luminous foundation, both of which will have a highlighting effect.
With blush, steer clear of dark shades; vivid pinks and peaches work best. Concentrate the colour on the apples of your cheeks, then drag it across the top of the cheeks, higher than you normally would, to minimize the 1980s war-paint look.
If you find you need more of a lift, highlight the hollow area with a foundation that is one shade lighter than your skin tone. Apply it sparingly and blend it well.
Bahar Niramwalla is a celebrity makeup artist and beauty expert who has appeared on The Marilyn Denis Show on CTV. Have a beauty question? E-mail style@globeandmail.com.