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The season's key menswear colour is more sophisticated than saccharine

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A Bottega Veneta suit in dusty rose is an unexpected alternative to classic colours

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Cotton poplin shirt, $370 through www.acnestudios.com

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Stella McCartney pink pleated trousers, $585 through www.ssense.com

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Oceana jacket, $449 at Tiger of Sweden (www.tigerofsweden.com)

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Norse Projects Regin cotton-blend shell shorts, $190 through www.mrporter.com

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Castañer Pablo canvas espadrilles, $125 through www.matchesfashion.com

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