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The best-kept secret in denim circles: Some of the hottest brands right now are Canadian. What's even more surprising is that these five brands' reluctance to flag-wave may be a big part of their success

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SILVER Family-owned Silver Jeans Inc. is celebrating its 25th anniversary this year. The label specializes in casual denim and shirting that blends modern and vintage details in trend-focused washes at walletfriendly prices. (Silver Pioneer bootcut jeans, $105, plaid shirt, $69; Gap hat, $14.99)

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PARASUCO A 36-year veteran of the blue-jean business, Montreal-based Parasuco is known for its uber-trendy styles and body-hugging cuts. (Parasuco denim jacket, $140, jeans, $118)

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FIDELITY This celebrity-favourite label, which launched six years ago, is currently making inroads in the American denim market. True to its Vancouver roots, the brand boasts a laid-back West Coast vibe with a playful 1970s inflection. (Fidelity denim shirt, $149, Tuscadero flared jeans, $198; Brave leather belt, $100)

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DUTIL Quintessential Series, the house brand of the insidery denim boutique Dutil in Vancouver and Toronto, is one year old, but it has already garnered praise for its high-quality raw denim with impeccable fits and signature belt ring for hanging sunglasses (founder Eric Dickstein has had a long working relationship with the eyewear pros at Oliver Goldsmith). (Quintessential Series raw denim jeans with sunglass ring, $298; Gap shirt, $19.95; Dr. Martens boots, $160)

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