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Holt Renfrew changed up its World MasterCard Fashion Week game by taking its show in-store on Monday night, and opted for a Friday-night-feeling fête over the traditional runway presentation at the tents. In a party packed with industry elite, media darlings and customers, the magenta mamas celebrated Canadian fashion with a series of nine visual displays showcasing the upcoming fall collections, from new lines such as Tanya Taylor to fan favourites such as Greta Constantine, Jeremy Laing and Smythe.

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Catherine Nugent and Robert GageJenna Marie Wakani/The Globe and Mail

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Lexi Pathak and Kate Makinson: PR power pack Lexi Pathak from Faulhaber Communications and Narrative PR's Kate MakinsonJenna Marie Wakani/The Globe and Mail

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Kimberly Grabel and Lisa Tant: Saks alumni and new SVP of marketing and customer experience at Holt Renfrew Kimberly Grabel, with former Flare editor-in-chief Lisa Tant, Holt Renfrew’s new VP and fashion editor<252,1>Jenna Marie Wakani/The Globe and Mail

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Fiona Green and Tyler Franch - Earlier this week, Kevin Naulls called Flare's Fiona Green a "numb turtle" for her fashion show watching antics; with fellow front rower, Chatelaine's Tyler Franch.Jenna Marie Wakani/The Globe and Mail

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Melissa Dixon: Scene stealer of the night: a vision in white, Melissa Dixon, in Pink TartanJenna Marie Wakani/The Globe and Mail

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Holt Renfrew queen bees: Blaire (the-girl-everyone-adores) Borins and partner-in-crime Brittany Barkwell.Jenna Marie Wakani/The Globe and Mail

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Zane Aburaneh and Jamie Webster: The hottest hombres at Holt Renfrew: handbag master Zane Aburaneh of A2Zane and director at Common Good Jamie WebsterJenna Marie Wakani/The Globe and Mail

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Label lover Cary Tauben reppin’ Proenza Schouler, Balmain and Givenchy in one outfit.Jenna Marie Wakani/The Globe and Mail

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Media it-girls: Si Si Penaloza (who is known for having the best job in the world), fierce Fashion magazine web woman Randi Bergman and The Globe and Mail’s top style dog Tiyana Grulovic.Jenna Marie Wakani/The Globe and Mail

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Desia Halprin-Brill (brill communications)Jenna Marie Wakani/The Globe and Mail

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Kealan Sullivan (vintage 69) Ashley Rowe (designer) Stefania Yarhi (blogger: textsyles.ca)Jenna Marie Wakani/The Globe and Mail

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Amy Burstyn-Frtiz and Philip SparksJenna Marie Wakani/The Globe and Mail

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Holt Renfrew changed up its World MasterCard Fashion Week game by taking its show in-store on Monday night, and opted for a Friday-night-feeling fête over the traditional runway presentation at the tents.Jenna Marie Wakani/The Globe and Mail

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DJ TaraJenna Marie Wakani/The Globe and Mail

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