Skip to main content

The Globe and Mail

Talk about a top dog: Introducing the $100 bratwurst

Chefs everywhere lately have been elevating hot dogs to haute dogs. But a Vancouver vendor is aiming to raise the bar with a $100 gourmet hot dog, which he says is the most expensive in the world.

Dougie Luv, owner of the dougieDog takeout and sit-down snack joint on Granville Street, introduced the Dragon Dog as a regular item on his menu on Tuesday, complete with luxury ingredients and a hard-to-swallow price tag.

The hot dog is described as a foot-long (roughly 30-centimetre-long) bratwurst infused with hundred-year-old Louis XIII cognac and topped with Kobe beef, seared in olive and truffle oil, and fresh lobster. (According to the BC Liquor Stores website, a 700-millilitre bottle of Louis XIII de Rémy Martin Grande Champagne Cognac costs about $2,300.)

Story continues below advertisement

Mr. Luv says he decided to create the Dragon Dog to commemorate the Chinese New Year of the Dragon, and to coincide with his appearance on CBC's Dragons' Den, scheduled to air on Wednesday evening.

He requires that customers order Dragon Dogs 12 hours in advance. Already, he says, he has received about 10 reservations for them.

"You can come in and have a $5 hot dog if you want," he says. "But if you want the best and have the experience of a lifetime, and it's a special occasion, come and have the $100 hot dog."

Others who have vied for the title of the world's most expensive hot dog include the Brockton Rox minor league baseball team in Brockton, Mass., which reportedly created an $80 (U.S.) version containing mushroom dust, caviar and crème fraîche in the summer of 2011, and Serendipity 3 restaurant in Washington, which set a Guinness World Record for the most expensive hot dog in 2010 with its $69 (U.S.) beef dog, served on a pretzel-bread bun and topped with foie gras.

Report an error Editorial code of conduct Licensing Options
As of December 20, 2017, we have temporarily removed commenting from our articles as we switch to a new provider. We are behind schedule, but we are still working hard to bring you a new commenting system as soon as possible. If you are looking to give feedback on our new site, please send it along to If you want to write a letter to the editor, please forward to