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Earlier this year, Glenfiddich lugged 20 empty casks around to 10 Canadian cities for a strange graffiti exercise. Black markers in hand, Scotch fans were asked to inscribe the exterior of the casks by completing a sentence beginning with "One day I will.…" A photo of one cask shows the inscription "Manitoba Best Province in Canada." I can't disagree, but so much for following instructions. The vessels, made of new American oak, were then shipped to Scotland to be filled with already-aged whisky for a short "finishing" period. Scotch typically matures in relatively neutral used barrels that once contained either American bourbon or Spanish sherry, so the finishing period of about three months was designed to impart more toasty flavour and bracing tannins from fresh wood. It was a marketing exercise, of course, a way to build brand awareness and a link to one of Glenfiddich's key markets. The resulting whisky, now in Canadian stores, bears the label "Cask of Dreams Canadian Edition." It's a good whisky, though, blended from distillate that initially spent no less than 14 years in used barrels. It's rich and malty, with nuances of chocolate, chewy fruit and vanilla emboldened by coconut and spice from the new wood. Yet the oak doesn't obscure the underlying cereal essence of the barley.

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