The founder of a website that promised to "Ship Your Enemies Glitter" has quickly run into a problem that is surely familiar to many evil geniuses: coming up with a dastardly plan is one thing, but carrying it out is something else entirely.
Matthew Carpenter, the 22-year-old behind the company, has put it up for sale. His heart was never in it, and the response has been too overwhelming.
A note on his site informs prospective buyers that purchasing "has been temporarily suspended."
"I launched this website as a bit of a joke not expecting this level of attention. Heck, I launched this website whilst I was on holiday! For the past few days it has been stressful dealing with all of the media attention & even more so because this was only intended to be a small side project," Carpenter wrote on Flippa.com, where the business is up for sale.
Bidding started at $1. The current bid sits at $70,800, with two days left to go in the auction as of Monday morning.
Carpenter says the business made $20,000 in sales in four days, and his site has so far received more than 2.5 million visits.
Ship Your Enemies Glitter became an international media phenomenon shortly after it launched last week.
For $9.99 AUD, Carpenter promised to send an envelope filled with glitter to any address in the world. The envelope would also contain a note explaining why the person was receiving "the herpes of the craft world."
By the sounds of it, Carpenter wants his life rid of glitter, immediately.
"Please stop buying this horrible glitter product – I'm sick of dealing with it," he wrote on ProductHunt, an online forum that discusses new products.
Carpenter may be done with it, but the sparkling appeal of glitter-based entrepreneurship has taken hold here in Canada.
Aimee Davison, an actor and web producer from Montreal, has co-founded a site called "We Will ACTUALLY Ship Your Enemies Glitter." For $11.11 (US), the company promises to "ship glitter anonymously to shame scoundrels anywhere you want, with a nasty note included."
Davison told ABC News that Carpenter is "throwing away a once-in-a-lifetime opportunity. No one gets this much exposure that quickly."
She said she is not copying Carpenter's idea. "We are just offering a glitter shipment service. That's all," she said.
Even if Carpenter sees things otherwise and wants to get back at them, it doesn't sound as if he's going to send them glitter.
But it's still an option for the rest of us.
Dave McGinn