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Hudson’s Bay is partnering with Toronto-based Collections on a series of pop-ups of exclusively Canadian fashion.DAVID PIKE

This fall, Hudson’s Bay is making supporting and promoting Canadian design a priority. The department store is partnering with the Collections, a Toronto-based fashion production and designer management team, on a series of cross-country pop-ups of exclusively Canadian fashion. Found in Toronto on Queen Street West and at the Yorkdale Shopping Centre, in Calgary at the CF Chinook Centre and at the Vancouver and Montreal locations, these proudly patriotic spaces will stock more than 90 styles by 12 Canada-based and Canadian-born designers: Atelier Guarin, Hilary MacMillan, Sid Neigum, Markoo, Mikhael Kale, Pedram Karimi, S.P. Badu, Wil Studios, Wrkdept, Biko, Cuchara and Daniel Gregory Natale. The designs will also be available online through

As the fourth instalment of the Hudson’s Bay’s Discover This series, this latest iteration aims to get local labels into closets across the country. “Our customer looks to us to bring the best of fashion,” says Alison Coville, president of Hudson’s Bay. “What’s more exciting than bringing something that’s homegrown in our own backyard?” Coville’s excitement is echoed by Dwayne Kennedy, co-founder and fashion director of the Collections. While the Discover This designers will no doubt find new Canadian fans through the initiative, it’s Kennedy’s hope that having the Hudson’s Bay stamp of approval will lead to retail opportunities beyond our borders. “Having that support from home first really helps them build out their clientele internationally,” he says. The spaces will be open into December.

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