In the quest for the ultimate set of doe eyes, beauty companies continue to come up with new offerings, starting with the simple mascara wand. Canadian beauty brand Marcelle recently launched their Ultimate Flex Mascara, which uses an adjustable brush that can be shaped into three different positions for a variety of results, while Chanel introduced the first 3-D printed wand last year. For a more impactful effect, glue-on lashes like those from new Toronto brand Lithe range from a gentle pop to RuPaul-level drama. A new falsie innovation comes from Ardell, which introduced magnetic lashes this month, where a set of two strips adhere to your top lashes with magnets instead of glue.
Finally, there are lash extensions, an in-salon treatment where individual synthetic lashes made of polyester fibre are attached to your natural lashes with an adhesive. According to Veronica Tran, who founded Toronto lash and brow bar Pretty in the City in 2005, the application process takes about 90 minutes and extensions should be refilled every three to four weeks. “A lot of our clients are career women who want to look good, but they don’t want to fuss with an eyelash curler and makeup,” she says. “You actually don’t really need to wear any makeup when you have eyelash extensions. It just frames up your face.”