Murat Yükselir/The Globe and Mail
Sophia Amoruso has been called many things – a retail trailblazer, a force to be reckoned with, and the “Cinderella of tech” amongst them – but the title she’s most associated with is #Girlboss, a tag she coined back in 2014 with the release of her bestselling autobiography of the same name. #Girlboss detailed the California native’s rise to prominence with the success of her online store, Nasty Gal, and has become something of a playbook for a generation of savvy, aspiring female entrepreneurs. Amoruso has since founded Girlboss.com, a twice-annual Girlboss rally and the podcast, Girlboss Radio, which aim to empower her audience.
As you might imagine, Amoruso’s schedule is stacked. “I’m trying to spend less time in meetings, so the more time I have with my executive assistant to keep my priorities straight, the better,” she says. As such, she prefers a simplified routine that includes a pared back beauty look: “Essentially, I try to find one focal point and let the rest stay relatively natural. That could mean a bold lip or bold eye, but not both,” she says. “For so many years, my style was bold on bold on bold. I was the ultimate maximalist. But today, I have rethought what bold means and am more edited with my look.”
Here, she gives us a peek into what’s inside her bag (typically a Céline Phantom tote) on any given day.
Joseph Saraceno/The Globe and Mail
RMS Eye Polish
“I love that all RMS Beauty products are formulated with raw, food grade and organic ingredients. This eye polish applies so well!”
RMS Eye Polish in Solar, $35 at Beauty Boutique by Shoppers Drug Mart (beauty.shoppersdrugmart.ca).
Notebook and sunglasses
“I have been working on keeping things more edited in my bags, but a spare phone charger, a notebook, a pen, ear buds, sunglasses and a lot of Aquaphor are musts.”
Large hard linen notebook, $30 at Shinola (shinola.com).
Oliver Peoples ‘Lelaina’ sunglasses, $553 at Shopbop (shopbop.com).
Moisturizer
“I’m super conscious of wearing SPF every day and I love that Chanel’s foundation is sheer and lightweight.”
Chanel Healthy Glow sheer tinted moisturizer Broad Spectrum SPF 15, $60 at Beauty Boutique by Shoppers Drug Mart
AirPods
“I’ll usually listen to music to pump me up (who isn’t still listening to Drake?) or take phone calls on the treadmill before heading into the office.”
AirPods, $219 at Apple (apple.com).
Lip balm
“This lip glow is super hydrating and looks like an enhanced version of my natural lip colour.”
Dior Addict Lip Glow, $42 at Beauty Boutique by Shoppers Drug Mart (beauty.shoppersdrugmart.ca).
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