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Housewares retail store Wyrth is stocked with the modern millennial in mind.

When the time came for Joey Benitah to outfit his first Toronto apartment, he did what any brother would do and turned to his younger sister, Rachel, for help. “We were shopping all over the city and we found it very difficult. We were really struggling to find a retail store where she and I liked the aesthetic design of the products, where there were quality products, but affordable,” he says. In July, the brother-sister duo opened the doors to Wyrth, a housewares store stocked with the modern millennial in mind.

The shopping experience at Wyrth begins at the in-store café and ice cream bar, where guests are greeted by a wall of nostalgic cereal toppings to nosh on while they browse. The store itself features a wide selection of flatware, barware and home decor such as candles and vases, as well as inventive kitchen gadgets from brands such as Joseph Joseph. “They have some pieces that you never thought you needed until you see them, like this whisk, it has the scraper on the side,” Rachel says. “We were very inspired by our own experiences. Living in a small apartment, space is very limited, so a lot of these fun gadgets are really handy,” Joey adds.

Although still in their early days, the Benitahs already have an expansion plan for Wyrth, beginning with opening a full-service restaurant next door and launching e-commerce.

Wyrth, 98 Orfus Rd., Toronto, 416-519-6978, wyrthhome.com.

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