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Marc Cain's second standalone store in Vancouver is in the Pacific Centre.Handout

Downtown Vancouver’s Pacific Centre has become a lot more colourful with the arrival of the new Marc Cain store. Founded in 1973, the German women’s fashion brand is beloved around the world for its vivid hues and prints, and existing followers of the brand will be pleased to discover that this new 2,000-square-foot boutique is equally splashy. This opening marks Marc Cain’s second standalone store in Vancouver, after the 2017 opening at the Oakridge Centre.

Marc Cain’s appeal lies in its approach to co-ordinated wardrobing, which makes mixing and matching an expressive activity. “We found a niche within the Canadian market with that woman who really likes quality and colour and print and wants something that they’ll have for a long time,” explains Stephen Belfer, managing director at Marc Cain in Canada and the United States.

On the clothing side, that includes dresses for any occasion, workwear essentials that go beyond basic (such as forest-green suiting), as well as off-duty options and an activewear collection that launched in March. The offerings are rounded out by footwear, accessories and handbags such as the True Bag, a limited-edition, made-in-Italy purse that was designed with Suits star Sarah Rafferty and saw a portion of net profits from sales benefit Plan International Canada.

As the brand transitions from summer into its fall collections, Belfer advises shoppers to keep an eye out for pieces that bridge the gap between seasons. “You’ll see the colours of the autumn-winter story but also in fabrications that you can wear right away.”

Marc Cain, CF Pacific Centre, 701 West Georgia St., Vancouver, 604-398-7777,

  • Top with glossy print, $160.Handout

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