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Christine Pinese's Rose City Goods boutique on Dundas Street West, in Toronto.Arden Wray

Toronto boutique Rose City Goods is named after owner Christine Pinese’s hometown of Windsor, Ont., an homage that Pinese says is not without irony. “I really liked the juxtaposition between the shop being full of ethical, handmade goods where Windsor is a very industrial town,” she explains. With several years of fashion retail experience under her belt, Pinese decided to leave the corporate world to open her own store, switching gears to focus on her passion for home decor and taking an ethical, sustainable approach.

With an aesthetic Pinese describes as a “modern take on seventies decor,” it’s no accident that Rose City Goods looks like an Instagram feed come to life. “I had the vision in my head for so long. It was basically the brands I was following and obsessing over on Instagram,” Pinese says. The result is a mix of home goods, apothecary, stationery and accessories that are mostly handmade by female entrepreneurs. “It’s really important that, as a female entrepreneur, I’m also supporting other female-owned businesses, having that network and building that community.”

Included in that community are Meso Goods rugs, pillows and wall hangings from Guatemala, P.F. Candle Co. from Los Angeles and pottery from San Francisco’s the Great Escape Studio. Pinese also has a selection of homegrown vendors from across Canada such as Xenia Taler, the New New Age, CoutuKitsch and Ky.Ramics. Rose City Goods is just a few months old, but Pinese already feels right at home on Dundas Street West. “I couldn’t have asked for a better neighbourhood to be in.”

Rose City Goods, 1504 Dundas St. W., Toronto, 416-994-5979,

  • Xenia Taler Bamboo Dinner Plates in Helen, $52 for four.HANDOUT/Handout

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Meso Goods San Angel Pillow, $168.

Minna Goods Wandering Mark Rug, $1,100.

Xenia Taler Bamboo Dinner Plates in Helen, $52 for four.

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