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The Black_Space shop at Nordstrom's store in Vancouver.CONNIE ZHOU/Nordstrom

As part of its five-year plan to become a more diverse and inclusive company, Seattle-based department store retailer Nordstrom is focused on increasing representation in manager roles at the mid and senior level and delivering US$500-million in retail sales from Black and Latino-backed brands. This month, it’s also launching New Concepts @Nordstrom’s Concept 012: Black_Space, a dedicated shop developed, designed and curated by Black creatives.

“This is our 12th concept since introducing New Concepts in 2019, but it’s the first to bring in a group of creatives with different backgrounds to drive the curation and collaboration of the shop,” says Nordstrom senior vice-president of designer and creative projects Sam Lobban. “We wanted them to narrate their stories and introduce new perspectives for our customers.”

The group behind Concept 012: Black_Space includes designer Beth Birkett, creative director Harris Elliott, stylist Matthew Henson, stylist Marcus Paul and fashion editor Azza Yousif. The selection of merchandise includes ready-to-wear, shoes and accessories for men and women from 24 brands, a list that includes Wales Bonner, Bephies Beauty Supply, Bode, Coral Studios and Sansovino. The selection can be found online and at Nordstrom Pacific Centre in Vancouver until May.

Stylist Marcus Paul is part of the team behind Black_Space.CONNIE ZHOU/Nordstrom

“Our hope is to incite discovery amongst our customers and introduce long-lasting relationships between them, possibly finding a new favourite brand,” Lobban says. “This is also an opportunity for Nordstrom to create longstanding relationships with these designers, further amplifying their voices and supporting our communities.”

Nordstrom Pacific Centre, 799 Robson St., Vancouver, 604-699-2100,


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