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Nostalgia Project at Hudson's Bay is a series of cross-Canada pop-up spaces devoted to all things 1990s.Courtesy of manufacturer

The Hudson’s Bay is taking a trip down memory lane with the launch of the Nostalgia Project, a series of cross-Canada pop-up spaces devoted to all things 1990s. Featuring men’s wear, women’s wear, footwear, accessories and cosmetics selected from more than 60 brands, it’s a celebration of the era that launched fashion moments such as the boy band and the fly girl.

To immerse shoppers in a 1990s experience, the pop-up shops were designed using 1990s store fixtures including tiered wire-mesh shelving and floor-to-ceiling wall decals. Mannequins sport hairstyles popular during the era, while Saturdays in March will feature DJs playing retro music. Expanding the overall experience is an Instagram and Snapchat video campaign inspired by a 90s music video.

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Store mannequins sport hairstyles popular during the 90s.Courtesy of manufacturer

The project features the debut clothing collection from Capsule 98, a website, podcast and Instagram account founded by The Globe and Mail contributor Randi Bergman. For the Nostalgia Project, Bergman collaborated on a line inspired by costumes in 1990s films. Italian streetwear brand GCDS has partnered with classics including Hello Kitty and Care Bears on unique fashion items. The rest of the pop up’s clothing and accessories includes similar throwbacks such as hair scrunchies and acrylic clips, Champion sneakers, baby doll dresses and Lip Smacker chapsticks.

The Nostalgia Project is on now at Hudson’s Bay’s Yorkdale, Sherway Gardens and Queen Street in Toronto, Montreal Downtown and Vancouver Downtown,

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Courtesy of manufacturer

Capsule 98 Heart Diamonte Denim Tote, $54.

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danielharrison1/Courtesy of manufacturer

GCDS Shirt, $240.

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danielharrison1/Courtesy of manufacturer

Polo Ralph Lauren Shirt, $240.

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