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Luxury watchmaker TAG Heuer has opened its first freestanding store in Canada at Toronto's Yorkdale Shopping Centre.

The latest addition to Yorkdale Shopping Centre’s portfolio of luxury retailers is TAG Heuer, the Swiss watchmaker known for its sporty, road-worthy styles. Founded in 1860 by Edouard Heuer in the Jura Mountains, today the LVMH-owned brand has a retail presence on all continents. This Toronto location is its first free-standing store in the country and its ninth location in North America, joining boutiques in locations such as New York, Miami and Las Vegas.

While the store itself may be new, Canadian watch lovers are no doubt familiar with TAG’s timepieces. “We’ve been in Canada for about 35 years,” says Benjamin Beaufils, the president of TAG Heuer North America, of the brand’s wholesale partners that have included select Canadian jewellers and department stores. “It’s really for us to deliver that exceptional customer service and create a unique experience. We want to make sure we have that really curated environment.”

At the store opening celebrations in November, guests were greeted by a custom TAG Heuer IndyCar to illustrate the company’s storied history with motor racing. Available at the store is an extensive range of watch styles, including the Carrera Heuer 02 Tourbillon and new Aquaracers with a green dial as well as the core collection. You’ll also find the celebrated Monaco style, a favourite of actor Steve McQueen, which turns 50 this year.

TAG Heuer, Yorkdale Shopping Centre, 3401 Dufferin St., North York, Ont., 437-249-2486,

  • Aquaracer Quartz watch, $2,700.

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