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Simon Tooley's Etiket boutique and spa in Montreal.

A visit to boutique and spa Etiket in Montreal is as much educational as it is beautifying. As the name suggests, Etiket – a play on the word “etiquette" – was founded on the idea of exploring the how behind our beauty products. “These days, with the whole idea of self-care, it’s more of a ritual,” Etiket founder Simon Tooley says. “We’re very big on education and knowledge.”

When he opened Etiket eight years ago, Tooley’s initial focus was on bringing medical-grade skin care to Montrealers. That vision quickly expanded to include fragrance and cosmetics, a mix that Tooley refers to as modern beauty because of its approach of including both medical-grade and all-natural products into a regimen. It’s Tooley’s eye and, more specifically, nose, that have given Etiket an international spirit. His passion for fragrance has resulted in a scent library filled with unusual and hard-to-find flacons from around the globe.

In Etiket’s spa area, all treatments have relaxation in mind and goals are always discussed with skin-care specialists. A Tata Harper treatment room brings the Vermont brand’s all-natura’ line of skin-care products to life, while other facial treatments include peels, hydrafacials and a completely customized option. “People come to us not just to fall asleep but because there’s going to be a difference in their skin,” Tooley says. “We’re not so much about anti-aging but rather, let’s make you feel as good as you can.”

Etiket, 1832 Sherbrooke St. W., Montreal, 855-687-3886,

  • Ziip Beauty Device with Golden Gel, $650.Handout

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