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The new Chanel boutique is double the size of its former Montreal location.

The latest addition to the ever-reinvented Holt Renfrew Ogilvy in Montreal is a new home for Chanel. The iconic French fashion house has opened the doors to its boutique within the luxury department store, a refined space that boasts a street-facing façade on Rue de la Montagne. Sitting at 310 square metres, the new boutique is double the size of its former Montreal location and launched with the Cruise 2020 collection by artistic director of fashion collections Virginie Viard.

The space was designed by New York-based architect Peter Marino, a long-time collaborator of the maison who has designed several international Chanel flagships in cities such as Seoul, Paris and Istanbul. Marino has woven the aesthetic codes of the Chanel story throughout the boutique through decor elements including custom tweeds, silk and wool carpeting and textured wall finishes. A palette of black, white and gold provides an elegant backdrop for a collection of artworks on display, including pieces by Fernando Daza, Peter Dayton and Hugo McCloud.

The Montreal flagship has a palette of black, white and gold with a collection of elegant artworks on display.

Within this dazzling interior, the new boutique carries a selection of ready-to-wear, handbags, shoes, costume jewellery and eyewear as well as timepieces and fine jewellery. Find icons old and new alike, as seasonal interpretations of classic designs such as the 2.55 handbag next to the recently introduced Chanel 19 bag, named for the year it was created.

Chanel, Holt Renfrew Ogilvy, 1307 St. Catherine St. W., Montreal, 514-842-7318, chanel.com.

In stock

Chanel Bracelet in Metal and Calfskin, $1,350

Chanel 19 Bag in Light Pink Leather, $5,775

Chanel Black Loafers in Suede Leather and Grosgrain, $1,575

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