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The new Swarovski Crystal Studio in Toronto's CF Sherway Gardens.Handout

Just in time for the holiday season, Swarovski has opened the first Canadian location of its Crystal Studio at CF Sherway Gardens in Toronto. Part of a new global initiative from the Austrian crystal company, which was founded in 1895 and is run today by a fifth generation of family members, the series of digital-inspired concept stores made their debut in Milan last year. They now operate locations in Paris, Beijing, Shanghai and California.

Infusing physical retail with virtual, e-commerce-inspired elements, the Crystal Studio is washed in blue hues and offers a modern and interactive shopping experience. Keeping in line with the sense of glamour and spirit of innovation that Swarovski focuses on for its collections of jewellery and design objects, the Crystal Studio is a space for customers to immerse themselves. Its centrepiece is the Sparkle Bar, a jewellery station where customers can check out the shine of new products in different lighting settings.

For added visual impact, wall displays are arranged like mood boards meant to enhance the storytelling behind its products. With interactive, digital touch points throughout the store, the Crystal Studio puts its own tech-savvy spin on holiday shopping.

Swarovski Crystal Studio, CF Sherway Gardens, 25 The West Mall, Etobicoke, Ont., 416-626-6100,

Swarovski Twist Rows Ring, $119.

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Swarovski Tennis Bracelet, $149

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Swarovski Tennis Deluxe Cluster Mixed Pierced Earrings, $139.

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Style news

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